Over the past several weeks, I have been inundated with inquiries about a variety of topics that I have discussed about the state of NASCAR and the sponsorship crisis. I feel compelled to address and clarify some of my previous ... Read the rest here: Need More Clarification? - NASCAR in Crisis
Continue reading...Tuesday, November 4, 2008
After questioned about the challenging times that is facing NASCAR ; Smith reaffirmed his desire to acquire NASCAR and said, “And it’s getting closer”, referring to the possibility of the France Family looking to sell NASCAR . ... More here: NASCAR for Sale - Is “Change” Coming?
Continue reading...Wednesday, September 17, 2008
The global credit crisis may be slowing the M&A markets of Corporate America, however, mergers and acquisitions remain all the buzz in NASCAR . Back in July, I wrote Team Consolidation on the Horizon and it appears more likely than ever ... Read more: Survival of the Fittest? - NASCAR Teams Look to Consolidation
Continue reading...Sunday, September 7, 2008
The first domino has fallen in the shakeup with the Big 3 automotive manufacturers’ involvement in NASCAR . The exit announcement by Dodge is the latest blow to the NASCAR Craftsman Truck Series which has yet to find a title sponsor to ... View original here: Dodge Exits the NASCAR Truck Series
Continue reading...Thursday, August 21, 2008
Two brands and two industries synonymous with NASCAR – Coors Light (Coors Brewing) and Texaco Havoline (Chevron) have in subsequent years cut ties with Chip Ganassi Racing and ultimately vacated NASCAR team sponsorship. ... More here: NASCAR Sponsorships’ Unraveling
Continue reading...Saturday, July 26, 2008
In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional ... Read the rest of the post here: NASCAR 2.0 - Online Advertising Soaring
Continue reading...Saturday, July 19, 2008
When I reflect back to 2004, the NASCAR Craftsman Truck Series was on top of the world. This resulted in part from unprecedented levels of financial commitments from the Big 3 American automotive manufacturers and the grand entrance of ... Continue here: The Future of the NASCAR Truck Series
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Tuesday, November 11, 2008
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