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Tag Archive | "bang-racing"

The Failing NASCAR Economy: A Time for Action!

Friday, October 31, 2008

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Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams ... Originally posted here: The Failing NASCAR Economy: A [...]

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NASCAR Must Embrace New Media: Proposal Attached

Sunday, October 5, 2008

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Over the past several months, as the advertising market has become increasingly more challenging, I have written numerous posts about the need for NASCAR and Sprint Cup teams to evolve and innovate to stay competitive in the corporate ... More: NASCAR Must Embrace New Media: Proposal Attached

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Dodge Exits the NASCAR Truck Series

Sunday, September 7, 2008

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The first domino has fallen in the shakeup with the Big 3 automotive manufacturers’ involvement in NASCAR . The exit announcement by Dodge is the latest blow to the NASCAR Craftsman Truck Series which has yet to find a title sponsor to ... View original here: Dodge Exits the NASCAR Truck Series

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NASCAR 2.0 - Online Advertising Soaring

Saturday, July 26, 2008

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In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional ... Read the rest of the post here: NASCAR 2.0 - Online Advertising Soaring

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The Future of the NASCAR Truck Series

Saturday, July 19, 2008

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When I reflect back to 2004, the NASCAR Craftsman Truck Series was on top of the world. This resulted in part from unprecedented levels of financial commitments from the Big 3 American automotive manufacturers and the grand entrance of ... Continue here: The Future of the NASCAR Truck Series

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NASCAR Sponsorship 2.0

Friday, July 18, 2008

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Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” channels. Now there are some who will say - sports marketing isn’t ... Read the rest here: NASCAR Sponsorship 2.0

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