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Tag Archive | "joe-gibbs-racing"

NASCAR: Domino Number Two Falls-Newman Makes Up His Mind

Wednesday, August 13, 2008

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Ryan Newman finally has a new home. The Daytona 500 winner will be announced as the second driver at Stewart-Haas Racing on Friday at the Michigan International Speedway. Newman and Penske Racing announced that they would part ways at ... Continue here: NASCAR: Domino Number Two Falls-Newman Makes Up His Mind

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NASCAR 2.0 - Online Advertising Soaring

Saturday, July 26, 2008

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In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional ... Read the rest of the post here: NASCAR 2.0 - Online Advertising Soaring

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Let’s Talk Toyota

Thursday, July 24, 2008

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Recently NASCAR performed engine tests with Toyota and the other manufacturers. I know at least one non-Toyota team had motors within a couple horsepower of Toyota. While it is true they had a horsepower advantage, it really was not ... View original post here: Let’s Talk Toyota

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NASCAR Sponsorship 2.0

Friday, July 18, 2008

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Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” channels. Now there are some who will say - sports marketing isn’t ... Read the rest here: NASCAR Sponsorship 2.0

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