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Tag Archive | "meshkin"

The Failing NASCAR Economy: A Time for Action!

Friday, October 31, 2008

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Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams ... Originally posted here: The Failing NASCAR Economy: A [...]

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NASCAR Must Embrace New Media: Proposal Attached

Sunday, October 5, 2008

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Over the past several months, as the advertising market has become increasingly more challenging, I have written numerous posts about the need for NASCAR and Sprint Cup teams to evolve and innovate to stay competitive in the corporate ... More: NASCAR Must Embrace New Media: Proposal Attached

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Dodge Exits the NASCAR Truck Series

Sunday, September 7, 2008

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The first domino has fallen in the shakeup with the Big 3 automotive manufacturers’ involvement in NASCAR . The exit announcement by Dodge is the latest blow to the NASCAR Craftsman Truck Series which has yet to find a title sponsor to ... View original here: Dodge Exits the NASCAR Truck Series

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NASCAR 2.0 - Online Advertising Soaring

Saturday, July 26, 2008

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In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional ... Read the rest of the post here: NASCAR 2.0 - Online Advertising Soaring

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The Future of the NASCAR Truck Series

Saturday, July 19, 2008

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When I reflect back to 2004, the NASCAR Craftsman Truck Series was on top of the world. This resulted in part from unprecedented levels of financial commitments from the Big 3 American automotive manufacturers and the grand entrance of ... Continue here: The Future of the NASCAR Truck Series

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Cost-Cutting at GM Racing – NASCAR a Branding Problem?

Wednesday, July 16, 2008

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Over the past couple of years, as the trends of high fuel prices and the decrease in light truck and SUV sales became a reality – NASCAR adopted rules and policies to further alienate the automotive manufacturers from the sport. ... View original post here: Cost-Cutting at GM Racing – NASCAR a [...]

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