Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams ... Originally posted here: The Failing NASCAR Economy: A [...]
Continue reading...Sunday, October 5, 2008
Over the past several months, as the advertising market has become increasingly more challenging, I have written numerous posts about the need for NASCAR and Sprint Cup teams to evolve and innovate to stay competitive in the corporate ... More: NASCAR Must Embrace New Media: Proposal Attached
Continue reading...Sunday, September 7, 2008
The first domino has fallen in the shakeup with the Big 3 automotive manufacturers’ involvement in NASCAR . The exit announcement by Dodge is the latest blow to the NASCAR Craftsman Truck Series which has yet to find a title sponsor to ... View original here: Dodge Exits the NASCAR Truck Series
Continue reading...Saturday, July 26, 2008
In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional ... Read the rest of the post here: NASCAR 2.0 - Online Advertising Soaring
Continue reading...Saturday, July 19, 2008
When I reflect back to 2004, the NASCAR Craftsman Truck Series was on top of the world. This resulted in part from unprecedented levels of financial commitments from the Big 3 American automotive manufacturers and the grand entrance of ... Continue here: The Future of the NASCAR Truck Series
Continue reading...Wednesday, July 16, 2008
Over the past couple of years, as the trends of high fuel prices and the decrease in light truck and SUV sales became a reality – NASCAR adopted rules and policies to further alienate the automotive manufacturers from the sport. ... View original post here: Cost-Cutting at GM Racing – NASCAR a [...]
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Friday, October 31, 2008
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