A lot of people have been talking about the economy and its affects on NASCAR lately. We are certainly guilty, writing on everything from layoffs at the end of the season to poor at track attendance. While the current economic climate ... More here: What Doesn’t Kill Us Makes Us Stronger
Continue reading...Thursday, August 21, 2008
Two brands and two industries synonymous with NASCAR – Coors Light (Coors Brewing) and Texaco Havoline (Chevron) have in subsequent years cut ties with Chip Ganassi Racing and ultimately vacated NASCAR team sponsorship. ... More here: NASCAR Sponsorships’ Unraveling
Continue reading...Friday, July 18, 2008
Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” channels. Now there are some who will say - sports marketing isn’t ... Read the rest here: NASCAR Sponsorship 2.0
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Friday, October 31, 2008
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