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Tag Archive | "nascar-sponsorship"

What Doesn’t Kill Us Makes Us Stronger

Friday, October 31, 2008

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A lot of people have been talking about the economy and its affects on NASCAR lately. We are certainly guilty, writing on everything from layoffs at the end of the season to poor at track attendance. While the current economic climate ... More here: What Doesn’t Kill Us Makes Us Stronger

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NASCAR Sponsorships’ Unraveling

Thursday, August 21, 2008

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Two brands and two industries synonymous with NASCAR – Coors Light (Coors Brewing) and Texaco Havoline (Chevron) have in subsequent years cut ties with Chip Ganassi Racing and ultimately vacated NASCAR team sponsorship. ... More here: NASCAR Sponsorships’ Unraveling

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NASCAR Sponsorship 2.0

Friday, July 18, 2008

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Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” channels. Now there are some who will say - sports marketing isn’t ... Read the rest here: NASCAR Sponsorship 2.0

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