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Tag Archive | "new-media"

Coke Zero and the NASCAR challenge

Thursday, July 24, 2008

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The game is all about keeping a Coke Zero bottle "alive" and standing on top of a car in a NASCAR race. Balance the bottle and keeping the car powered at the same time to win the challenge. If you think about it, there isn't anything ... More: Coke Zero and the NASCAR challenge

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NASCAR Sponsorship 2.0

Friday, July 18, 2008

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Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” channels. Now there are some who will say - sports marketing isn’t ... Read the rest here: NASCAR Sponsorship 2.0

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